If your front desk or billing staff feels like they're fighting prior authorization instead of doing their actual jobs, the data backs up what you're seeing. The American Medical Association's 2024 physician survey found the average practice now completes 39 prior authorization requests per physician, per week — consuming roughly 13 hours of staff time in that same week. That's not a bad month. That's the baseline.
And the downstream effects aren't just administrative annoyance. In the same survey, 94% of physicians reported that prior authorization delays access to necessary care, and 40% said they'd had to hire staff whose job exists solely to manage PA volume. If you haven't created that role yet, you're likely absorbing the work through staff who are already stretched across scheduling, billing, and patient calls — which is usually where the backlog comes from.
Practices tend to blame slow prior authorization on the people doing it. In most cases we've seen, the actual bottlenecks are structural:
A prior authorization workflow that actually holds up has four non-negotiable parts:
That last point matters for a reason beyond workflow: a virtual assistant or in-house PA specialist should never characterize or supplement clinical findings to get an approval through. The job is to assemble what the provider already documented and track it relentlessly — not to interpret medical necessity. Practices that blur this line create liability exposure that's much more expensive than a denied claim.
A mid-Atlantic cardiology group came to ProMed VAs with a familiar problem: PA turnaround delays were creating patient care bottlenecks, and internal staff couldn't keep pace with payer portal requirements. After placing a dedicated, trained Prior Authorization VA against their queue with the workflow above:
None of that came from doing PA "faster" in some vague sense. It came from separating submission from follow-up, checking payer policy every time instead of from memory, and giving one person daily ownership of the tracker instead of leaving it to whoever had a free five minutes.
If your PA volume is under roughly 15–20 requests a week, a disciplined internal process with a real tracker can work. Past that volume, the math usually favors a dedicated resource — because the cost of one more denied or delayed authorization (a canceled appointment, a rescheduled procedure, a frustrated referring provider) tends to exceed the cost of a trained specialist focused on nothing else.
ProMed VAs places Prior Authorization VAs who are trained specifically on payer portal navigation, submission tracking, and appeal-window management across commercial, Medicare, and Medicaid plans — available with a Business Associate Agreement from day one, so your PHI obligations under HIPAA are covered before any access is granted.
Let's build a dedicated process for your practice.
Book a Free Practice AssessmentSources: American Medical Association, 2024 Prior Authorization Physician Survey; AJMC, "AMA Survey Highlights Growing Burden of Prior Authorization on Physicians, Patients," 2026. This article is for operational and administrative guidance only and does not constitute legal, compliance, or clinical advice.